I worked at InFarm as a UX Design and Research team lead across their B2B and B2C digital tools, for both web and mobile platforms.

As an IoT hardware focused company, InFarm needed to create an ecosystem of services – from human operations, to hardware, software and branding – to enable a systemic and seamless experience for their vertical farming services, logistics and operations.

To support this need, I used my systems thinking design knowledge across complex hardware, software and on-site operations, through conducting hands-on research and in-depth service design analysis, designing and distributing their first design systems, and creating their long-term digital strategy.

Interested in knowing how I aided rescoping InFarm’s strategy towards a seamless experience between humans and machines? Read my case study here